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Body wash, deodorant and cologne mist in four premium scents.
February 10, 2026
By: Christine Esposito
Editor-in-Chief
Venerable Procter & Gamble-owned men’s grooming brand Old Spice offered football fans a “sneak sniff” of its new Spice Alchemist line during a brand activation at Super Bowl LX in San Francisco. New Spice Alchemist includes “cologne-infused” deodorant and body wash as well as a cologne mist in four premium scents: Cashmere & Vanilla Wood, Velvet Sage & Driftwood, Yuzu Peel & White Wood and Cardamon & Amber Wood. Consumers are looking for more sophisticated offeri...
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